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Abrasives as an important branch of the hardware field, industrial production and even people's daily life plays a very important role, and small and medium-sized hardware companies dance with "life", struggling for their dreams. Only by turning the "knife tip" into two legs, bravely going to the "prince of interest" can become a beautiful bride, otherwise, in the end, it can only become a bubble disappearing into the ocean.

When the storm came, some fragile birds could not be attacked; but Gorky’s Haiyan shouted: “Let the storm come even harder!” Similarly, the survival of the fittest is also the law applicable to enterprises. Some enterprises have merged into the "flow of collapse", and the other part of the "Haiyan" faces a brutal environment and brave growth, blood and tears, transformation and upgrading.

How do small and medium-sized hardware companies face the "storm":

(1) Building a brand. Say a thousand and ten thousand, the brand is a long-term survival of the spinal cord of a company, is a company's "calcium", the consequences of calcium-deficient enterprises is to get "chondrosis", how to stand up the backbone, the brand is the key. Can withstand the test of time, the companies that survived are mostly brands, such as Zhang Xiaoquan knife and scissors, Yangjiang knife and scissors.

(2) Small and medium-sized hardware companies will optimize their products, from winning by quantity to winning by quality. Many labor-intensive enterprises in China rely on OEMs to survive. A commodity only extracts a few dollars or even a few cents of profit, and the cost rises will not make ends meet. There are also some companies that are so hard to bear the "dumping" lawsuit. It seems that some are not worth the candle. Going on the ranks of high-end products will naturally increase profits and jump out of the "small profits but quick turnover" cycle.

(3) Financing creates a new way out. For example, Ningbo Fastener Industry Association and China Export Credit Insurance Corporation Ningbo Branch signed a cooperation agreement. This means that the export of the fastener industry will be fully and preferentially supported by the credit policy. Or the company will develop with the group, help each other, and use the 1+N model to follow the leading companies. Just think, persist, and believe that you can overcome the difficulties. Ningbo Nanluo Jiantong Fastener Co., Ltd., located in Hengxi Town, Yinzhou District, Ningbo City, Zhejiang Province, successfully carried out the trademark exclusive right pledge with its well-known trademark “JT”, and obtained a loan credit of 3.96 million yuan from Zhangzhou Bank. After the introduction of the pledge policy for trademark exclusive rights in Zhejiang Province, the first case of successful financing of trademark intangible assets was adopted in the whole district.

Small and medium-sized hardware companies in small and medium-sized hardware companies face high cost pressures:

(1) The prices of raw materials are rising. 2011 is a year of continuous rising, iron ore back to the international barometer all the way up, which makes the pressure on the hardware industry downstream of the industrial chain greatly increased, most of the hardware industry will involve iron ore; oil prices soared, This is a great loss for the high-energy hardware industry, and it also affects the hardware industry logistics and transportation to a certain extent; the price of rare earths is soaring, causing serious losses to the lighting companies and wind power equipment enterprises downstream of the industrial chain. Some companies have switched to "hoarding rare earths", which is comparable to gold treatment.

(2) The increase in labor costs. The hardware industry is mostly labor-intensive industries, which requires a large number of employees to “stand” in the industrial chain to maintain normal operation. However, in the age of growing up to the labor force after the 80s, most of the young people who are “l(fā)oved” by their parents are unwilling to engage in Heavy physical labor, and the pressure of adult survival costs have led to the rise of wages in the hardware industry, and even many companies can not retain talents in high salaries; in some hardware companies with advanced automation processes, they also face the "labor shortage", some Skilled technical workers, or technical talents, "swords go to the end of the world" also need high wages to retain, which is a looming pain for hardware companies, especially small and medium-sized hardware companies.

(3) The continuous appreciation of the renminbi and the upward trend of the central bank's interest rate. The appreciation of the renminbi is also a hurdle for foreign-oriented small and medium-sized enterprises. For small and medium-sized hardware companies, the cost increase originally needs to increase the sales price. The renminbi appreciates against the US dollar. Then, only on the basis of improvement, the exchange rate will be considered. I am afraid that such price increases will affect the affordability and purchasing power of foreign companies. Moreover, the European debt crisis, the US stock price plummeted, and the global financial environment is so unstable, which is worse for small and medium-sized hardware companies; The second rate hike is that the small and medium-sized hardware companies are carrying a heavy mountain on their backs, making it harder for financing, so that the small and medium-sized hardware companies can’t help themselves.

At the moment when the rumors of the "bottom wave" are constantly coming, the small and medium-sized hardware companies are suffering, like a mermaid who pursues the "prince of interest". In order to survive and dream, it is hard to support and dance on the tip of the knife. It looks very beautiful, and in fact every step is bleeding.